J. Pera Designs Year: 2014 Deliverables: 5.5 × 5.75 inch folded out product brochure Client: J. Pera Designs
Impasse: J. Pera is an independent company developing original textile designs for home and commercial use. Looking to expand awareness beyond a website, there arose a need for a physical way to introduce and help market 3 new collections of pillows featuring one-of-a-kind prints.
1646 Process: The main objective in developing a brochure for three specifically unique pillow collections was to properly highlight all of each collections’ unique qualities. The best way to do so was to showcase the collections side by side enabling the viewer to see high-res images of each collection without the distraction of any text and descriptions. The viewer can flip through and find more information about each collection but the intent was to have the pillows presented side by side to showcase the variation in texture, color and movement in each collection.
Results: Potential buyers, merchants and international boutique hotel owners have become introduced to both J. Pera’s new pillow collection and J. Pera as a brand. The brochure has been presented around the world and has allowed the brand of J. Pera to be introduced in a physical manner.