Fit Riot Year: 2014 Deliverables: Identity System Client: Fit Riot
Impasse: Many people have one gym membership and are delegated to utilizing that one facility. Fit Riot is a unique fitness services that enables members the opportunity to pick and choose workouts and classes from a variety of fitness studios and gyms. As a startup with a service so unique, active and dynamic, Fit Riot required an identity to match it’s one of a kind course of action.
1646 Process: The Fit Riot logo mark is a system created to reflect the active and diverse nature of the company. Fit Riot is about progression, personal choice, and feeling good. The flexibility that Fit Riot offers is reflected in the brand’s logo mark. A brand that promotes personalization and choice, the mark itself is flexible to further communicate and reflect the brand’s initiative of variation.