Casey Reas Poster Series Year: 2014 Deliverables: 3-piece, 18x24 screen printed poster series Collaborator: Mathew Velarde Client: Otis College of Art and Design
Impasse: Otis College of Art and Design lecture series was in need of a dynamic screen printed poster for artist Casey Reas.
1646 Process: As an artist, Casey Reas’s work is primarily conducted through the lens of software. Otis had one rule in their request for us to design a poster for Reas, that request was to have the end results be screen printed. Collaborating with Matt Velarde, 1646 decided to consider the contrast of process and the dynamisms between digital and analog / script and common language. Instead of a singular poster design,the decision was made to make a poster series that breaks down digital processing into a visual and textual simplification.
Results: The posters presence as a series generated a lot of interest around campus. Each poster in the series was placed around campus in chronological order over the course of three days. Interest in the posters led to a large attendance gathering from students and faculty from all Otis majors.