1646 Ideation Studio Visual Identity Year: 2014 Deliverables: Logo, signage, and business system including, business card, letterhead, and envelopes.
The main objective in creating a mark for our studio was to create a visual identity that is representative to both our design practice and approach. Our studio–at its core–works within the field of graphic design as a means to problem-solve, explore, make, and generate results. Doing so, we work on both personal and client based projects. Every client, project, and audience is different and demands specific and unique processes to create the most successful results. With the ability to work within any form of media and the interest to tackle any project, 1646’s design practice and process is always in flux and constantly evolving for the better.
Often times, even the strongest logos have the potential to be outgrown, remaining stagnant while the brands or institutions they represent are ever growing and changing. Embracing our fluxes and continual evolution, we wanted a mark that could change and evolve with us. Year after year, project to project. Our mark had to represent the potential of the unknown and embrace the unforeseeable certainty of change.
1646 does not believe in the idea that something starts at nothing. We believe everything has a beginning, in our case that beginning is an idea. Big or small that idea has the potential to be actualized into a reality. 1646 Ideation Studio utilizes graphic design to generate original conceived ideas into realities that generate results.